Chery closes global summit with Wuhu music festival

By AI, Created 10:54 AM UTC, May 20, 2026, /AGP/ – Chery wrapped its 2026 International Business Summit in Wuhu, China, with an OMODA Global Music Festival that brought together more than 4,000 partners, investors and media. The event tied cultural programming to the automaker’s global expansion push, highlighting brand growth, localization and new technology.

Why it matters: - Chery used the summit finale to signal that global growth is now tied to cultural exchange, localization and partner engagement, not just vehicle sales. - The event also gave OMODA & JAECOO a platform to showcase momentum after passing 1 million cumulative global deliveries. - The festival blended business diplomacy, tourism promotion and technology демонstrations in one setting.

What happened: - The five-day 2026 CHERY International Business Summit ended in Wuhu, Anhui, China, on May 3, 2026. - The closing event was the “Joyful Wuhu · CHERY Group Night” OMODA Global Music Festival at the CHERY International O&J Campus. - More than 4,000 global partners, investors and media representatives attended. - The summit was themed “New Era, New Heights.”

The details: - The OMODA Music Festival was positioned as CHERY’s “Music + Partners” interaction IP. - The lineup included 18 groups of artists from 18 countries. - The program featured 26 international performances. - Performers included Shila Amzah of Malaysia, Hélène Rollès of France and Natalie Aroyan, principal soprano of Opera Australia. - The show mixed pop, opera, R&B, acrobatics and Chinese martial arts. - Local Wuhu culture was built into the event through displays of Wuhu Iron Pictures and Wuwei Fish Lanterns. - Interactive traditional performances included lion dances, dragon dances and Chinese opera. - CHERY’s AiMOGA Robotics humanoid robots and robotic dogs Argos handled greeting and interaction tasks. - A mobile market offered Anhui specialties and international cuisines.

Between the lines: - The festival made clear that CHERY wants its overseas expansion story to include brand culture, not only product and sales metrics. - The use of local heritage, international performers and robotics suggests a deliberate effort to present Wuhu as both an industrial base and a global-facing destination. - CHERY’s “In somewhere, For somewhere, Be somewhere” philosophy frames localization as a core part of the company’s overseas strategy.

What happened: - OMODA & JAECOO marked its third anniversary at the event. - The brand surpassed 1 million cumulative global deliveries. - CHERY said that pace makes OMODA & JAECOO the fastest-growing automotive brand globally to reach that milestone. - The brand operates in 69 countries and regions. - European sales have exceeded 250,000 units. - The JAECOO 7 ranked as the top-selling model across all categories in the UK in March 2026. - CHERY said it has remained China’s top automotive brand in global markets for 23 straight years. - The company says its global user base now exceeds 19 million.

What’s next: - CHERY said it will use the summit’s close as a new starting point for deeper global partnerships, continued innovation and further international expansion. - The company also plans to keep advancing sustainable mobility through vehicle development, intelligent technologies and new energy solutions. - CHERY operates in more than 130 countries and regions and says it will continue building on its international research, production and partnership network.

The bottom line: - Chery is pairing cultural programming with global business strategy to reinforce its international brand and support its next phase of expansion.